Alcoholism stigma book earns USA Best Books Awards Finalist honors - SimplePR

Burlington, Wis., November 18, 2015 The stigma of alcoholism is what keeps many alcoholics from seeking help for their disease. Adding Fire to the Fuel, the third recovery-oriented book by award-winning author Scott Stevens, captures the controversial topic in readable fashion. Stevens debuted the book June 13 at Book Passage on San Francisco’s Embarcadero as part of the REEL Recovery Film Festival. USA Book News has honored the book as a Finalist in its 2015 Best Books Awards, Health: Addiction & Recovery category. It’s Stevens second recognition from USA Book News. His relapse recovery book, Every Silver Lining Has a Cloud, was honored as a 2012 Finalist.

Much of what is known about the disease of alcoholism connects it to flaws in genes which control metabolism of alcohol as well as the brain’s risk/reward biochemistry. “It’s a disease. Same kind of chronic, progressive, incurable-but-treatable, primary and fatal classification as cancer or diabetes. When we handle people with those other diseases with empathy, love and casseroles, but dish out distaste to alcoholics or recovering ones, we create a social and economic problem that’s passed its tipping point.”

The new book, available at all retailers following the California launch, looks at the stigma around alcoholism and alcoholism recovery as a $250 billion annual problem hiding in plain sight. “The story of alcohol and America’s affair with it keeps it from being recognized as the problem. Instead, people with the disease of alcoholism are considered the problem. ‘Alcoholic’ is a pejorative today. That’s ripe for change,” says the author.

The third-leading cause of preventable death and illness stays under the radar because of good advertising and bad stigma, according to Stevens. “Its purveyors are proclaimed as charitable kings. Those who use it and discover alcohol has health and social consequences, are labeled as villains, kill-joys, weak, weird, or morally off. What that stigma does to keep people from getting help also keeps the discussion of what alcohol does to you behind the wishful-thinking-driven chatter about what it does for you. The tipping point has passed. The status quo: No longer sustainable or acceptable.”


Adding Fire to the Fuel examines:

How families and communities feed public and self-stigma even while the stigma holds them back;

How stigma has become a barrier to many who want help;

How to hang on to sobriety in a pro-alcohol world;

And how PANonymous alcoholics will reduce stigma more than all the protests combined.





Stevens is on the leadership team of luxury addiction care provider, The Manor. The noted journalist on alcoholism also is a founding influencer of the world’s largest medical portal, His books on the disease include 2010’s What the Early Worm Gets and 2012’s Every Silver Lining Has a Cloud, which earned finalist honors in the Indie Book Awards and USA Best Books Awards in 2013. For more information on the new book, please visit


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